admin
Since it was launched in 1985 with the script of the God of Basketball, Air Jordan sneakers have been constantly defining the boundaries of sneaker culture in the past thirty years, and have taken root in the hearts of generations of young people, outlining their own dreams of flying.
This winter, the Jordan brand, which has entered the Chinese mainland market for 25 years, has created a cross-time and space journey in the name of flying through a series of selected shoes, from looking back at the origins to reshaping the classics, and then creating limited products for Chinese consumers.
Set sail from Chicago
In 1994, the return of the Air Jordan I and Air Jordan II was not only the best commemoration of Michael Jordan’s first retirement, but also an important step in introducing retro sneakers into trendy culture. The black and white precipitated by the years, and the blood red on the horns, presented by Air Jordan sneakers, tell the youthful years of the God of Basketball, which is also our first encounter with Air Jordan.
Today, the Jordan brand brings back the Air Jordan 1 Chicago and Air Jordan 2 Chicago. The former adds the mark of time to the classic Chicago color of Air Jordan 1 through the aging process. The Air Jordan 2 Chicago, which also symbolizes the origin of the legend, has returned again in its original original form this time. The glory of the basketball flying man as the dunk king and his Italian ancestry have made his story still being told by people.
When Peter Moore flew his fleeting inspiration painting on a flight, the story of Air Jordan I officially began thousands of miles in the sky. Unlike many past classics that have long been buried in history, Air Jordan 1 has never lost its charm due to the passage of time.
On the contrary, it has not only become an important chapter in Michael Jordan’s epic career, but also has become a trend culture vane under the continuous carving of the Jordan brand. The shoe will be packaged in a shoe box full of retro colors and sold in full sizes for adults and children.
If the Air Jordan 1 represents Jordan’s lofty ambitions when he first started out, then the Air Jordan 2, which was born later, represents the artistic presentation of sneakers in terms of craftsmanship and design. The simple design style allows the Air Jordan 2 to still exude a unique artistic atmosphere among many retro sneakers born in the 1980s. This time, the Air Jordan 2 Chicago will be sold in all sizes for adults and children.
The magic of color
At the end of each year, the re-enactment of the Air Jordan 11 has become like a Christmas party in the sneaker market. People look forward to the return of classics, and also hope that there will be new surprises hidden in the unchanged Christmas stockings. In the winter of 2022, the Air Jordan 11 Varsity Red launched by the Jordan brand is a new interpretation of Tinker Hatfield’s legendary work with a fresh and bright white and red color scheme.
The clear distinction between red patent leather and white nylon tells of Jordan’s desire for victory after returning to the court. Behind this glory, the technological combination of the full-length Air-Sole air cushion unit and the carbon plate is also the enduring signature configuration of the Air Jordan 11. The shoe will be available in all sizes for adults and children.
It is also in the continuous evolution of the Air Jordan trend that more and more female consumers have begun to use Air Jordan sneakers as a way of expressing themselves. After listening to the voices of the female group, the Jordan brand will also regularly launch women-only products.
In this return of Air Jordan 11, there is a women-only Air Jordan 11 Midnight Navy color scheme made of navy blue, with a fashionable and deep visual effect. It is this determination to continuously spread cultural symbols that allows Air Jordan sneakers and the Jordan brand to continue to be recognized by more consumers.
Michael Jordan’s greatness lies in the fact that he made basketball no longer a simple sport that focuses on throwing the ball into the basket, but developed it into a sports symbol popular all over the world. Air Jordan sneakers are also like this, transforming basketball shoes from simple sports equipment to sports culture and even the foundation of street fashion, allowing Jumpman to continue to soar after leaving the court.
From 1996 to now, the influence of Air Jordan 11 has already sublimated to every corner outside the court. In addition to Jordan’s personal charm, the Jordan brand’s continuous innovation in color matching has also helped it to have a unique style that is ever-changing but only classic and unchanging.
The flying dream maker
In 1997, Air Jordan 12 became the first Air Jordan sneaker to officially land in the Chinese mainland market. Soon, the distinct contrasting colors on the upper, the Zoom Air cushioning technology that first appeared on Air Jordan sneakers, and Michael Jordan who won his fifth championship trophy in his career that year, all made Air Jordan 12 the dream of thousands of basketball teenagers at the time.
Now, to commemorate the 25th anniversary of Air Jordan’s official entry into mainland China, the Jordan brand combines the classic Taxi color of Air Jordan 12 with Tinker Hadfield’s manuscript of that year, and uses unprecedented details such as red tongue, yellow outsole and heel shoe to bring the creativity of this creator at that time to Chinese consumers in the name of Air Jordan 12 Retro GC 25th Anniversary. Moreover, it will also serve as a new starting point to welcome the next new and exciting chapter with us. The shoe will be sold in full sizes.
